It is right to say that “a picture is worth a thousand words” because graphic designing is the communication of information through compelling images and colors. It is easier to read a chart or graph when it comes to business rather than reading wordy business documents and statics.
Simply put, graphic designing is a skill that focuses on interpreting a message through visual representation. It is an art of achieving certain goals with the help of images, symbols, and simple words. There is no one way of doing that, but the various types of graphic design are widely used for their specialty in different ways of communication.
Though the design types can be overlapped and experimented, they require a specific skill set and designing techniques to create a perfect design. There are designers who specialize in a single form of design, and there are those who are proficient in designing similar types. However, it is necessary for a designer to adapt to the changing trends and evolving designs to add to their skills to be a successful designer in the industry.
Whether you are a designer or a business person looking for graphic designers, you must be knowledgeable about the various types of graphic designs that can help you to find the right skills for the job.
Here are 8 Ways to use Graphic Designing for your Business
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Design for Visual identity
Visual identity or brand identity is the recognition of the brand that communicates the personality of the organization, its story, essence as well as memories, emotions, and experience of the customers. In other words, it can be said that visual identity acts as the face of the brand communicating the qualities to the audience through images, shapes, and colors.
Designers specializing in visual identity graphic design are proficient in creating assets such as typography, color palette, and animated logo designs and images that are able to convey the brand message. In addition to making logos for business cards and corporate stationery, they are able to develop a set of visual brand guidelines describing the best practices of the brand applied across various forms of media. These guidelines enable the designers to ensure consistency for future applications.
The visual identity designer must have comprehensive knowledge about the various types of design elements suitable for marketing across all media. Moreover, they need to be creative, excellent in communication, conceptual skills, and passion for staying in the field of graphic design. -
Design for Marketing and Advertising
When it comes to graphic designing, it plays a great role in marketing and advertising. In order to be successful, companies depend upon strategic marketing efforts to help the audience to make a decision. Better marketing results in better engagement of the audience based upon their needs and satisfaction.
Since the integration of graphic designing in marketing, the audience requires visual content as they are more engaging and helps organizations to promote and communicate their message to the audience more effectively.
Designers hired for marketing collaborate with company owners, directors, managing professionals, or marketing experts to efficiently use graphic designing to create marketing strategies. They might work as an in-house designer or in collaboration with other creative professionals to come up with a design that can help in marketing.
Marketing graphic designing can be used in:-
– Postcards and flyers
– Magazines, posters and newspaper ads
– Billboards and banners
– Infographics
– Menus
– Email marketing, social media ads, and banners
– Images for websites and blogs
Marketing designers need to have excellent communication and time management skills, along with being knowledgeable about the designing techniques, software, and trends in the industry. -
Design for User Interface
The user interface is the way a user interacts with the device or application. Designing a user interface in the process of making the use of the device or application easy for the customers, providing them with a user-friendly experience.
In order to design for the user interface, a designer must focus on the visual experience and representation of the on-screen graphic elements like the buttons, menus, and more. It is the job of the UI designer to balance the creativity and functionality of the design.
A UI designer must be proficient in designing mobile apps, Web pages, and games. They work with UX designers and UI developers.
Some examples of UI design include:-
– Web page design
– Theme design
– Game interface
– Apps
The UI designers must not only possess the graphic designing skills to create amazing visuals. They must have a deep understanding of the UI/UX principles, web development, responsive designs, and programming languages such as JavaScript, CSS, and HTML to thrive in the field. -
Publication Design
Since the rise in digital publication, graphic designers are in need of creating a typographic and artistic layout, which can include photography, graphics, and illustrations. They work with editors and publishers of books, magazines and other mediums of communications to give an artistic appeal to the design.
Some forms of publication design include:-
– Book covers
– Newspapers
– Newsletters
– Annual reports
– Magazines
– Catalogs and more
Publication designers must be experts in communication and organizational skills, along with having a clear understanding of color management, printing, and digital publishing. -
Packaging Design
Packaging designs are one of the most excellent marketing tools as it appeals directly to the customers. Every product, be it a bottle of bags or a box, it provides the company an opportunity to tell the story of your brand.
Packaging designers create conceptual, print-ready designs for a product. This requires extensive knowledge about the product and understanding of product design and manufacturing.
Packaging design is not limited to product designing, but it touches the various types of design. Therefore a product designer must be proficient in photography, illustrations, and logo design. Apart from that, they should be able to design according to the needs and marketing requirements of the client and must be knowledgeable about the trending designs in the industry. -
Motion Graphic Design
Motion graphic is a type of graphic design that can be defined as a picture in motions. It includes explainer animation, audio, typography, imagery, and other effect used in online media, television, and film making.
Motion graphics, since its inception, have been associated with entertainment, but today it has gained popularity in the marketing industry, and it is largely used for video content. Technological advancements have reduced the cost of production of videos making it more accessible and affordable for marketing. The video content or motion graphics can be found across all digital platforms creating a path for success.
Some types of motion graphic designs include:-
– Animated logos
– Trailers
– Intro videos
– Presentations
– Tutorials
– GIFs
– Video games
The process of designing motion graphics begins with storyboards delivering a concept to the design followed by animation in which the idea is brought to life. Depending upon the type of industry, having a comprehensive knowledge of marketing and 3D modeling can be an assist for the designer. -
Environmental Design
The visual connection of an individual with the place is something that comes under the umbrella of environmental designing.
Simply put, it is the experience of the audience connected with places making the space more memorable, interesting, and easy to navigate. Some examples of graphic design are:-
– Signage
– Museum exhibitions
– Murals
– Office branding
– Stadium branding
– Event and conference spaces
– Retail store interior
Environmental graphic design is a practice that merges the graphics, architectural, interior, landscape, and industrial designing to create amazing visuals for the audience. They collaborate with the professionals associated with the fields mentioned above, creating a plan to be implemented, making an impact on the audience.
To thrive in the industry, it is important for a designer to be knowledgeable about both the industries, that is, graphic designing and architecture. -
Art and Illustration for Designing
Art and illustration are often associated with graphic design. However, the concept of art and illustration and graphic design differs from each other. Graphic designers create an idea to communicate and solve problems with amazing visuals while artists and illustrators, create original artwork.
Although graphic arts and illustration is not a part of graphic designing; essentially, they are still utilized as a part of graphic design for marketing and advertising. Some examples of visual art and illustration are:-
– T-shirt design
– Colorful patterns for textile printing
– Stock images
– Video gaming
– Comic books
– Album art
– Infographics
– Concept art
Graphic artists and illustrators require skills and techniques combined with appropriate tools to create amazing visuals. Collaborating their skills and designing apps helps them to work as both graphic designers and graphic artists and illustrators.
Conclusion
Graphic design is one of the most thriving fields, and the demand for skilled and proficient designers is continuously rising. It is not just about designing for websites, logos, or more, but it is an art to reach out to the audience with compelling images, symbols, and Colours. In other words, a good design can help a business in creating an impression on the audience. With the help of the different types of graphic designs mentioned above, you can identify the specialist you require for your business.
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