As football fever sweeps across North America for the World Cup, Chinese automaker GAC has officially partnered with Xinhua News Agency to deliver high-performance mobility for frontline media operations in Mexico. GAC has deployed its flagship AION UT and GS7 models to serve as official service vehicles for Xinhua’s reporting team, ensuring quiet, reliable, and spacious transportation as journalists navigate Mexico City, Toluca, and surrounding venues to deliver comprehensive tournament coverage.
For Xinhua’s reporters, much of the job happens on the road. Shuttling between stadiums, media centers, and team hotels, the AION UT and GS7 serve as more than just transportation — they function as mobile newsrooms. In the calm, steady environment of each journey, reporters can organize footage and prepare for interviews, arriving at every assignment fully ready. The AION UT’s compact yet spacious cabin easily accommodates camera and live-streaming equipment, while the GS7’s quiet, comfortable interior brings a welcome sense of ease to the demands of high-pressure reporting.
GAC has built a strong and diversified lineup of 10 models in Mexico, earning growing popularity among local consumers. According to JATO sales data for January–May this year, GAC’s AION ES and AION UT both ranked among Mexico’s top ten best-selling BEVs, with the AION UT placing third in the B-segment pure electric category and the AION ES ranking second in the C-segment.
Mexico remains a core strategic market in GAC’s global expansion. GAC has already forged a strategic partnership with Mexican football club Toluca FC, building a sports marketing matrix that spans Latin America and connects with GAC’s global presence. Looking ahead, GAC will evolve from single-point sponsorships toward a fully integrated sports ecosystem strategy, further strengthening its global brand influence.
